Rosé x Saint Laurent

International K pop star Rosé attended the Brit Awards 2026 in custom Saint Laurent, styled by Law Roach with creative direction by Ali Hussainy.

Ali was responsible for researching the Saint Laurent archives and identifying references that could be reinterpreted across two custom looks, one for the ceremony and one for the after party.

Drawing from Yves Saint Laurent Haute Couture Fall Winter 1978, the reference focused on archival looks and silhouettes, translated into two contrasting custom designs in black and white. Ali’s approach centered on executing custom Saint Laurent looks aligned with her role as a house ambassador, using the archive to pay homage to the legacy of the house.